The overall aim of SEO is to improve your Google rank in a search engine result page (SERP). That usually means to improving your position on most other search engines, too.
Edwin wrote his first (Harrier Jump Jet) text adventure computer program in 1982 during the Falklands War conflict. He now builds websites with best practice, future-proof web development, Ad marketing & SEO. He taught at Curtin Uni and OUA and in 2007 was voted 5th best lecturer (out of 2,500) across all disciplines taught in Australia. He loves sharing what he knows.