Most people bin their Yellow Pages and search the web for products and services. Check out your website stats (in Google Analytics or Cpanel) and you’ll get clues to where your traffic is coming from and how to spend your sacred advertising dollar. Read more
One client called recently and asked whether he should spend his advertising dollar on a Google AdWords PPC (Pay-per-click) advertising campaign or the usual Yellow Pages.
Edwin wrote his first (Harrier Jump Jet) text adventure computer program in 1982 during the Falklands War conflict. He now builds websites with best practice, future-proof web development, Ad marketing & SEO. He taught at Curtin Uni and OUA and in 2007 was voted 5th best lecturer (out of 2,500) across all disciplines taught in Australia. He loves sharing what he knows.