Make your website search engine friendly for 2021
Search Engine Optimisation (SEO) means making your site rank higher in organic Search Engine Result Pages (SERPs).
It’s not enough to update your site with new photos or products. You need to get found. And that means content. And that means text. SEO has to do with the text Google reads on your page. You need Google to index as many pages on your site as possible. Sometimes Google chooses to not index “low quality” pages. High-quality, well written, industry-specific pages added to your site regularly should be part of an ongoing Search Engine Optimisation strategy. It gives you the best chance of being found.
Google considers each page as if it were a website unto itself. Most sites are built visually. It’s rare to see a beautiful site based on code which has been search engine optimised using best practice.
|what we do||# Pages||Cost|
|On-page SEO||each page||$99|
|SEO Basic (optimise & clean up)||base code + home page||$450|
|SEO Basic Plus (optimise, clean up, remove bad backlinks)||base code + home page||$650|
|Site SEO fix*||SEO Basic + 15 pages||$1,650|
|Major Overhaul||SEO Basic + 30 pages||$2,950|
List of Things We Do For SEO
Depending on your server and the code on your website, we approach SEO by fixing (and tweaking) as much of the following as possible.
- Check site (Nibbler, SEO Site Checkup, Gtmetrix)
- Sort meta-tags and remove duplicates
- Fix page titles and descriptions (for best appearance in Google Search Results)
- Check keyword density and usage (each page)
- Headings and header tags (add if missing)
- Robots (text) and Sitemap (xml) files (optimise/add if missing)
- Optimise page objects (html, images, css, scripts, css images, video)
- Check code to text ratio and advise
- Check number of out and inbound links per page
- Google analytics (add / monitor)
- Fix image names and alt tags
- Remove inline CSS & add to sylesheet*
- Check HTML/CSS size and compress if needed
- Use page caching if possible
- Check & increase site speed
- Advise on Social media activity
- Various manual tagging and tweaking*
* SEO Fix or Overhaul only
Different sites require different levels of attention in each of the above areas. We will advise you about what we plan to do in your particular case.
Have us take a look at your site using software alongside human advice and recommendations. You can either get us to make the recommended changes or do them yourself. We provide guidance as to how to make changes yourself (technical skill is required).
|SEO Check-up (standard report only)||$59|
|SEO Check-up (includes forward plan & budget)||$169|
SEO & Your Site Content
Adding new and useful written content is the best way to get found. The emphasis on keyphrases is less important than your overall general page content. Revolving SEO around particular Key-phrases is a great technique for building Google Adwords landing pages.
Great content will not only increase natural search traffic to your website, but it will engage (and hopefully retain) visitors. Your content should be written primarily for humans. When shared with similar content across your social media outlets, this will increases your search engine visibility. This technique is called content marketing and we also offer a comprehensive plan for that too.
SEO Code Fixes
An immediate boost in ranking
Sometimes your search engine result can’t easily be fixed by simply adding fresh content to your site (although that’s a great start). Web designers aren’t paid to tweak the SEO on your site, so you will most likely need some modifications to the underlying code of your site.
Your code needs to be clean, your HTML tags perfect and there can’t be any dead links. There’s actually loads more to it than that. In fact, there’s a whole industry based around SEO as www.moz.com and www.searchengineland.com will attest.
The above solutions are good for any organization that already updates their website weekly but is having trouble getting indexed by Google.
*NB: This is an intensive service that takes place over a series of weeks. All image files are renamed, HTML tags corrected and other base code and HTTP issues are resolved. We will need FTP access to your server to do this properly.
Hire your own personal webmaster
Is somebody looking after your site – or are you getting your secretary to do that? For as little as $249 per annum you can have a dedicated (degree qualified) webmaster looking after the health of your site year round. Some SEO services are also included and general site health is a big factor in SEO.
How SEO works
DIY Search Engine Optimisation
Once you have the basic code on your site working effectively, you can then add content to your site. It’s best to do so on a regular basis.
In 95% of cases, clients do not add content to their sites appropriately or for their own SEO benefit. In some cases, clients have had pages de-listed by Google as a result of being too enthusiastic with key-phrases within content. You can go to the following sites to learn more about SEO or you can outsource your content to us. Read our Content Marketing prices and plans page for more.
Visit the following websites for more in-depth guidance and information
$450 Basic SEO Makeover
This will fix most of the SEO errors on your site and give you an instant boost on the Google, Bing and Yahoo search engines
Most sites contain poorly written code (or missing tags). Google can decide not to index your site if this is the case. Google wants to rank sites with the best code and consistently updated content to rank high and with over 1 billion pages on the internet (Source: Internet Live Stats) compared to half that back in 2011, Google is becoming ruthless.
If you are managing your website without professional assistance, you probably need a webmaster with a solid SEO background. Fill in the form below if you are sure SEO is your only problem. If you are using WordPress, check out our yearly WordPress maintenance plans.
Pay once and watch your ranking change.