Talk and Presentations: Edwin Lynch (web developer) & Chris Hilder (TV Cameraman)
On April 17th 2012, Chris Hilder of InPicture Productions and Edwin Lynch (read more about Edwin here) hosted an evening for the Shire of Swan business community. The talk was about multimedia websites and what it actually means.
Nb: This page serves as a basic demonstration of this principle in practice. You can hear the talks as audio further down the page, see a slideshow and I’ve even included a video explaining what multimedia websites are.
Edwin: I met Chris at a Swan Valley business networking function and with a background in film-making myself, I found I had lots in common with a man who worked at Channel 10 for 15 years. As it turns out, the work we do is different but there is a lot of overlap. Chris works with digital video, editing, animation and post production special effects. He makes TV ads and corporate videos (and training videos). I build multimedia websites that incorporate videos, animation, photo galleries and sound.
Prezi slide show with audio
As an example of how these things can all work together, this page uses free technology available on the web.
The embedded slideshow below can be played in conjunction with the sound file below it. Naturally, Chris could have edited the whole lot into an on-line instructional video, but I just thought I’d show you what can be done quickly here. It took only a few hours to put this slideshow together and even less time to upload the (unedited) sound file. This slideshow was presented with the accompanying sound file to the Swan Valley business community back in April 2012, but is still relevant today.
Engaging people with your product
Multimedia websites cater for all kinds of learners. It’s a good idea to engage people with your product in as many different ways as possible. People like different things and so need to learn about what you have to offer in different ways.
Your website success depends entirely on what you do with it after it is built. Presenting the same information in as many different ways as possible ensures that you’ll engage and capture the interest of a much wider demographic. This means attracting the interest of various user-types by employing the following on your website:
- downloadable PDF files
- photo galleries
- instructional videos
Some people think that reading is the best way to learn about a product or service, others prefer to watch an instructional video or ad. A more physical person might like to save your mp3 file to iTunes and listen to it whilst at the gym or (like me) cycling around the river. I personally like a combination of all of the above.
This page demonstrates many of those techniques as there’s something for everyone. Let them cherry-pick what’s best for them.
Multimedia used consistently and regularly will make a websites “sticky”
Your site design and upload is just the beginning of a long process. In theory, your site should be in a constant state of change – evolving with both the available technology (such as the embedded presentations, audio and downloadable PDFs on this page) and the needs of your clients.
By “sticky” I mean it sticks in people’s minds so that they are more likely to return. If you aren’t updating your site regularly, people are less likely to come back a third time. They’ll assume the lights are on, but nobody’s at home.
- We actually offer a content marketing service
Most sites are static, rarely changing.
Another word for brochure website is static website. A brochure website is one that sits there, promoting itself with typical advertising language and tired stock graphics. It’s like a holiday brochure. Rarely changing. In the web industry sites like this are considered to be “expensive business cards.” Even a multimedia website can be static. You site has to change regularly over time.
The main aim of your site is to promote “trust.”
The days of the brochure web site are long gone. A site has to be dynamic, otherwise it will fall slowly in Google rankings. Differing forms of presenting your message abound and are very inexpensive. Check your statistics to see how many visitors on your site are return visitors. People will return to your site if there’s something to come back to.
- Timely and informative new industry information
- weekly competitions
- monthly specials
If you use multimedia in a fresh and engaging way, people are more likely to engage. You will garner repeat visitors and convert them into happy, paying customers.
People who, over time, learn to trust you, will freely tout your wares to friends and relatives. All you have to is help them by giving them something useful on a regular basis. And variety or making use of the tools available is one way of doing this.
InPicture Productions Slideshow
Transcription of these audio talks
Download a transcription of both talks (172kb PDF)
(or right click and “save as”)
Simply being aware of what’s available in terms of web technology sets your business mind racing and opens you up to new opportunities.
Where this website talk was held
- The talk was held
- Where: The Brook Bar & Bistro
- When: Tuesday 17 April
- 5.30pm – 7.00pm
Lucky Door Prizes – drawn by Chris Hilder. Winners were ;
- Dominic Smith from Pristine Window Tinting (logo design and makeover)
- Glenn Yabula from Sign-a-Rama Midland (consultation and website appraisal)
Both talks were recorded with a Zoom H4n and can be heard above while watching the accompanying slide-shows.
References used in these talks
- Online education www.lynda.com for $250 per year
- Don’t Make Me Think by Steve Krug (web design book)
- LinkedIn social network (Edwin on LInkedIn)
Edwin wrote his first (Harrier Jump Jet) text adventure computer program in 1982 during the Falklands War. He now builds websites utilising best practice, future-proof web development, marketing & SEO. He lectured for 15yrs+ at Curtin Uni where (in 2007) he was voted 5th best out of 2,500+ university lecturers in Australia. Now he wants to share what he knows.