Google Ads are expensive if you don’t know what you are doing. Most people point ads to their home page. High click costs and low conversion rates are the norm.
We increase the quality of ads for best performing key-phrases by tweaking ad landing pages to match (this article explains why). A better match between your ad and it’s landing page means cheaper bid prices and higher conversion rates.
Drive relevant traffic to your site with a customised Pay-per-click campaign.
|Budget||+ Management Fee||+ Set-up (once)|
|$501 – $1,000||$125 – $185||$399|
|$1,001 – $2,000||$185 – $245||$499|
|$2,001 – $3,000||$245 – $325||$599|
|$3,001 +||$325 to $500 (max)||$750|
Minimum cost for a $500 weekly click budget = 349 + 500 + 125 or $974 for the first week and $625 per week thereafter.
The actual number of in-bound clicks is determined by your industry and direct competition. Around $2-$4 per click is a ballpark for most industries. If you want to be at top of the search result page every day for a particular search phrase (e.g. “perth lawyer” or “lawn mowing”) you will pay more. That’s not the most economical way to run your campaign. Paying $25 per in-bound click when there are $2 alternatives is foolhardy. If you have a perfectly tailored landing page like this) your campaign is more likely to succeed. Most people link ads directly to their home page.
How easily do readers convert into buyers?
Once someone clicks your ad, they arrive at a landing page. Technically, any web page is a landing page, but in PPC, the landing page refers to the page an ad points to. A better word for landing page is lead-generation page. If your page is unattractive or boring or irrelevant, users are likely to bail and go back to searching. If there is no lead capture form or phone number – Poof! There goes $2! (or $25 for the foolhardy).
Paying for pay-per-click is a lot like playing penny-falls at the fair. Your success comes down to conversion. Does each “click” convert into a lead, query or sale? How much does one conversion cost?
Conversion rates of around 2% are the norm. The aim is to get your conversion rate higher with each click and most of that has to do with the quality of your landing page.
This is what a great landing page should look like: https://blog.kissmetrics.com/landing-page-design-infographic/