Google Ads are expensive if you don’t know what you are doing. Most people direct ads to their home page where there is no clear call to action and too many choices. A unique landing page tailored to match the text on your PPC Google Ad is always better. High click costs and low conversion rates are the norm.
We take a fee proportional to your budget and steadily increase the quality of your PPC Ads campaign for best performing key-phrases.
Example #1: A New PPC Ad Client
This client was paying another ad firm for PPC ad management but was getting no leads at all. After just 2 weeks, we were able to forward through over 5 long terms leads.
Example #2: PPC Ad Client After 1yr
This client was paying $2,500 (including clicks) for up to 5 leads a week. With Geoffrey they enjoy twice as many leads for less than half that budget. This is a seasonal business in Perth. You can see a slump during the rain months.
By tweaking PPC Ad landing pages to match your Ad copy(this article explains why) you will get a better price on clicks. A better match between an ad and the ad landing page means cheaper bid prices and higher conversions.
Drive relevant traffic to your site with a customised Pay-per-click Google Ads campaign.
|Set-up (once)||+ WEEKLY CLICK Budget||+ Management Fee|
|$349||Up to $500/wk||$125|
|$399||$501 – $1,000||$125 – $185|
|$499||$1,001 – $2,000||$185 – $245|
|$599||$2,001 – $3,000||$245 – $325|
|$750||$3,001 +||$325 to $500 (max)|
Minimum cost for a $500 weekly click budget
Week 1: 349 setup + 500 on clicks = $849
Week 2: 500 on clicks + 125 mgt = $625
Week 3: 500 on clicks + 125 mgt = $625
The actual number of in-bound clicks is determined by your industry and direct competition. Around $2-$5 per click is a ballpark price for most industries. If you want to be at top of the search result page every day for a particular search phrase (e.g. “sydney lawyer” or “lawn mowing perth”) you will pay more. But that’s not the most economical way to run your campaign. Paying $25 per in-bound click when there are les competitive $2 alternatives is reckless. You’d be better off buying an old boat. If you have a perfect landing page like this one) your campaign is more likely to succeed. Most people link their Google Ads to a home page. It’s better to be specific.
How easily do readers convert into buyers?
Once someone clicks your ad, they arrive at a landing page. Technically, any web page is a landing page, but in PPC, the landing page refers to the page an ad points to. A better word for landing page is lead-generation page. If your page is unattractive or boring or irrelevant, users are likely to bail and go back to searching. If there is no lead capture form or phone number – Poof! There goes $2! (or $25 for the foolhardy).
Paying for pay-per-click is a lot like playing penny-falls at the fair. Your success comes down to conversion. Does each “click” convert into a lead, query or sale? How much does one conversion cost?
Conversion rates of around 2% are the norm. The aim is to get your conversion rate higher with each click and most of that has to do with the quality of your landing page.
This is what a great landing page should look like: https://blog.kissmetrics.com/landing-page-design-infographic/