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PPC Ads Management

PPC Ads Management (Pay-per-click)

google adwords is now google adsHelp with Google Ads

Google Ads are expensive if you don’t know what you are doing. Most people direct ads to their home page where there is no clear call to action and too many choices. A unique landing page tailored to match the text on your PPC Google Ad is always better. High click costs and low conversion rates are the norm.

We take a fee proportional to your budget and steadily increase the quality of your PPC Ads campaign for best performing key-phrases.
 

Example #1: A New PPC Ad Client
This client was paying another ad firm for PPC ad management but was getting no leads at all. After just 2 weeks, we were able to forward through over 5 long terms leads.
ppc ad graph new client
 

Example #2: PPC Ad Client After 1yr
This client was paying $2,500 (including clicks) for up to 5 leads a week. With Geoffrey they enjoy twice as many leads for less than half that budget. This is a seasonal business in Perth. You can see a slump during the rain months.
established ppc client new technique

By tweaking PPC Ad landing pages to match your Ad copy(this article explains why) you will get a better price on clicks. A better match between an ad and the ad landing page means cheaper bid prices and higher conversions.
 

Your PPC Ads Budget

Drive relevant traffic to your site with a customised Pay-per-click Google Ads campaign.

Set-up (once) + WEEKLY CLICK Budget + Management Fee
$349 Up to $500/wk $125
$399 $501 – $1,000 $125 – $185
$499 $1,001 – $2,000 $185 – $245
$599 $2,001 – $3,000 $245 – $325
$750 $3,001 + $325 to $500 (max)
  • Set up fee includes all Campaign, Ad Copy & Keyword research
  • Add us as manager on your PPC Ads account
  • Tweaked every day for at least 10 minutes (no automation)
  • Hybrid Ad Landing Pages (existing site page text tweaked to match ads) @$99ea
  • Lead Generating Landing pages (was @$599ea) – Now $275ea *
  • Automatic reports sent weekly via Google (if requested)
  • Consulations free with every plan

* Here’s why you need a Google Ad optimised landing page

Minimum cost for a $500 weekly click budget
Week 1: 349 setup + 500 on clicks = $849
Week 2: 500 on clicks + 125 mgt = $625
Week 3: 500 on clicks + 125 mgt = $625

 

How Many Clicks Do I Get?

The actual number of in-bound clicks is determined by your industry and direct competition. Around $2-$5 per click is a ballpark price for most industries. If you want to be at top of the search result page every day for a particular search phrase (e.g. “sydney lawyer” or “lawn mowing perth”) you will pay more. But that’s not the most economical way to run your campaign. Paying $25 per in-bound click when there are les competitive $2 alternatives is reckless. You’d be better off buying an old boat. If you have a perfect landing page like this one) your campaign is more likely to succeed. Most people link their Google Ads to a home page. It’s better to be specific.

You need to understand that any PPC campaign’s success is not determined by the number of clicks but by the cleverness (and conversion rate) of the page your ad lands on.

How easily do readers convert into buyers?

PPC Landing Pages

Once someone clicks your ad, they arrive at a landing page. Technically, any web page is a landing page, but in PPC, the landing page refers to the page an ad points to. A better word for landing page is lead-generation page. If your page is unattractive or boring or irrelevant, users are likely to bail and go back to searching. If there is no lead capture form or phone number – Poof! There goes $2! (or $25 for the foolhardy).

Paying for pay-per-click is a lot like playing penny-falls at the fair. Your success comes down to conversion. Does each “click” convert into a lead, query or sale? How much does one conversion cost?

Conversion rates of around 2% are the norm. The aim is to get your conversion rate higher with each click and most of that has to do with the quality of your landing page.

This is what a great landing page should look like: https://blog.kissmetrics.com/landing-page-design-infographic/

What comes with our Google Ads Plans?

  • Daily (manual) tweaking of bids and general management
    1. Landing Page adjustments to match ads
    2. Keyword / Key-phrase research
    3. Ad extension tweaks
    4. Some SEO tweaks
  • Ad writing
  • Monthly reports
  • Recommendations
  • Stop anytime

When to run a Google Ad PPC Campaign

  • You need the phone to ring pronto
  • You need more work or leads
  • You have a seasonal special to promote
  • You need slow background advertising during busy months

Let us do your ads. You do your business.

 

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