Google Ads Management (Pay-per-click)
Help with Google Ads
Google Ads are expensive if you don’t know what you are doing. Most people direct ads to their home page but a unique landing page tailored to match the text on your PPC Google Ad is always better. High click costs and low conversion rates are the norm.
We take a fee proportional to your budget and steadily increase the quality of your Google Ads campaign for best performing key-phrases.
Example #1: A New PPC Google Ad Client
One of our clients was paying a 3rd party ad firm for PPC ad management but was getting no leads at all. Within 2 weeks, I was able to forward through 5 long terms leads.
Example #2: PPC Ad Client After 1yr
Another client was paying $2,500 for up to 5 leads a week. We instantly generated twice as many leads for $1,000 and teh client has stayed with us for years. Pictured is a seasonal business based in Perth. You can see the slump during the rain months.
Daily Manual Ad Tweaking
By tweaking landing pages to match your Google Ads (this article explains why you should do that) we get you a better price on clicks. A better match between ad copy and ad landing page means cheaper bid prices (and higher conversions).
Your Google Ads Budget
Drive relevant traffic to your site with a customised Pay-per-click Google Ads campaign.
|Set-up (once)||+ WEEKLY CLICK Budget||+ Weekly Management Fee|
|$349||Up to $500/wk||$125|
|$399||$501 – $1,000||$125 – $185|
|$499||$1,001 – $2,000||$185 – $245|
|$599||$2,001 – $3,000||$245 – $325|
|$750||$3,001 +||$325 to $500 (max)|
- Set up fee includes all Campaign, Ad Copy & Keyword research
- Add us as user on your PPC Google Ads account
- Unlike other companies we do not automate your ads
- Ads are tweaked daily on weekdays for 5-10 minutes
- Ad copy and bids are tweaked manually
- Hybrid Ad Landing Pages (existing site page text tweaked to match ads) @$99ea
- Lead Generating Landing pages $450ea *
Minimum cost for a $500 weekly click budget
Week 1: 349 setup + 500 on clicks = $849
Week 2: 500 on clicks + 125 mgt = $625
Week 3: 500 on clicks + 125 mgt = $625
How Many Clicks Do I Get?
The actual number of in-bound clicks is determined by your industry and direct competition. Around $2-$5 per click is a ballpark price for most industries. If you want to be at top of the search result page every day for a particular search phrase (e.g. “sydney lawyer” or “lawn mowing perth”) you will pay more. But that’s not the most economical way to run your campaign. Paying $25 per in-bound click when there are les competitive $2 alternatives is reckless. You’d be better off buying an old boat. If you have a perfect landing page like this one) your campaign is more likely to succeed. Most people link their Google Ads to a home page. It’s better to be specific.
You need to understand that any PPC campaign’s success is not determined by the number of clicks but by the cleverness (and conversion rate) of the page your ad lands on.
How easily do readers convert into buyers?
PPC Landing Pages
Once someone clicks your ad, they arrive at a landing page. Technically, any web page is a landing page, but in PPC, the landing page refers to the page an ad points to. A better word for landing page is lead-generation page. If your page is unattractive or boring or irrelevant, users are likely to bail and go back to searching. If there is no lead capture form or phone number – Poof! There goes $2! (or $25 for the foolhardy).
Paying for pay-per-click is a lot like playing penny-falls at the fair. Your success comes down to conversion. Does each “click” convert into a lead, query or sale? How much does one conversion cost?
Conversion rates of around 2% are the norm. The aim is to get your conversion rate higher with each click and most of that has to do with the quality of your landing page.
This is what a great landing page should look like: landing page infographic
What comes with our Google Ads Plans?
- Weekday (manual) tweaking of bids and general management
- Landing Page adjustments to match ads
- Keyword/Key-phrase research
- Ad extension tweaks
- Some SEO tweaks
When to run a Google Ad PPC Campaign
- You need the phone to ring pronto
- You need more work or leads
- You have a seasonal special to promote
- You need slow background advertising during busy months
Let us do your ads. You do your business.