Google Ads are Pay-per-click (PPC) adverts that appear a the top of any search engine result page (SERP). What are they and do you need them? Read more
Click fraud is a big problem, but some companies just don’t have any incentive to stop it. Why do that when it’s making so much profit? Read more
One client called recently and asked whether he should spend his advertising dollar on a Google AdWords PPC (Pay-per-click) advertising campaign or the usual Yellow Pages.
Edwin wrote his first (Harrier Jump Jet) text adventure computer program in 1982 during the Falklands War. He now builds websites using best practice, future-proof web development, Ad marketing & SEO. He at Curtin Uni and OUA where in 2007 he was voted 5th best lecturer (out of 2,500) over all disciplines taught in Australia. He loves sharing what he knows with Australian businesses.