Content marketing works over time. It’s not as snappy as Google Adwords in terms of instant results, but it’s many times cheaper. Read more
Do you really need a cumbersome, SEO-unfriendly CMS? Do you really update your website content? Read why it is cheaper and more effective to outsource your website content. Read more
Web forms sometimes present errors. Depending on how a form is coded and what kind of feedback it provides, good form construction can mean the difference between a good website and a useless one. Read more
Choosing the right domain name is an art. Despite Google’s 2012 EMD algorithm update, some exact match domain names are actually helping SEO. Read more
A lot of clients spend money on Pay-per-click (PPC) Advertising but there are many other ways to get noticed. Content Marketing and SEO is one way to compete by playing the long game.
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Your website isn’t advertising. With 1 billion websites competing for attention, you need to market your actual website. Not just your product. Read more
People like to see the people they are buying from. Who are you? What do you look like? How do you sound? Genuine? Can I trust you? Read more
Is your website not getting found (SEO) or is conversion your main problem. Most newbies confuse the two. It’s a very expensive confusion. Read more
Searching Youtube for some useful videos to send client, I stumbled across these. Luckily I don’t have too many clients like the ones in these videos. Read more
A lot of people understand FaceBook and many of my freelancer co-horts “get” the dynamic CV aspects of LinkedIn, but when I tell people I tweet a lot, they kind of smile blankly, yawn and go get their coat. Read more
Horizontal menus look great but you are limited to how many items you can display due to page width. More than 7 items in a menu can be confusing for some users. Ultimately it’s up to your client, but I like to aim for 6 top-level choices. Read more
Don’t throw your old computer away. You might get a few bucks on Ebay for it, but unlike an old washing machine, it’s probably more valuable to keep than sell. Read more
You’d think most of our website clients (as opposed to SEO clients) would be technophobes, right? Any decent web designer would jump at the chance to design or redevelop their own site, right? Well. No. That’s not always the case. Read more
If you are running Drupal, WordPress or Joomla (2.5+), your website is upgradeable. Your current web developer may not know this, so you should ask. We offer website upgrades as a service but this article covers the basics. Read more
Most people bin their Yellow Pages and search the web for products and services. Check out your website stats (in Google Analytics or Cpanel) and you’ll get clues to where your traffic is coming from and how to spend your sacred advertising dollar. Read more