Dr Andrew Broadhust is a highly qualified plastic surgeon specialising in breast enhancements and after operative care.
These are the main features of his website:
- Clean Design (using white)
- Huge updateable before and after photo gallery
- Extensive CMS for updating new articles, images and adding pages
- www.enhance-plastic-surgery.com.au
- Lifetime support
Complete Website overhaul
Dr. Broadhurst already has more established plastic surgery website which does well in terms of search position and ranking. In a search for plastic surgeons in Australia) but it needed a complete re-design and back-end overhaul.
The original site isn’t easy to update from the back-end and uses the clunky (proprietary) and very expensive (at about $3,000 per annum maintenance) DotNetNuke Content Management System (CMS) which is almost impossible to navigate and understand.
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Content Management Systems
Perhaps because the web is in a state of flux, I’ve implemented the totally modern (and free) WordPress CMS.
Pictured below is the cumbersome and near impossible to use DotNetNuke administration system. The license to use this system costs $3,000 per year.
It’s very similar to many proprietary systems. Proprietary systems ensure that the client is only able to change certain parts of the site. Unlike WordPress, these systems often refer to modules and the site can be modified via a complex series of interconnected modules. A small edit symbol alerts the user that this particualr area (in this case the page title) is editable.
WordPress administration system (back-end)
This is a screenshot of the WordPress administration system. Because it’s open-source software which is updated nearly once every month, it’s a much more “relevant” system to use. It’s free and I implement it on all the sites I build because it’s a no-brainer.
You can see from this image that adding pages or posts (news items) is a very easy process.
Keeping the old website up
Because the old site comes up high in a search for Queensland Plastic Surgery, we have decided to keep it where it is and will think about re-purposing the site in the future.
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