Oh Lordy. Another slew of spam in my spam folder. Only 22 in the last 8 hours. Good. Thanks for sorting that for me, Gooogle Mail. You were 99% right. There were a few half-important security emails you slipped in there, so I’ll continue to train you to recognise not spam mail. Everything else can . . . hey wait a minute . . .

Where do these people get off? Here’s a guy selling exactly the same services as me. Let’s have a look at his email. See what his copywriting is like. Hmmmm. Not bad actually.

Opening Spam Messages

In general you can happily open your spam messages without incident. It’s when you answer an email directly, click on a coded link or download the free PDF eBook (yes – PDFs and Word docs can contain viruses) that things get crazy. But if you’re careful. You should be okay.

Now as Perth’s premier online marketing guru *cough* – I already know that selling things by email is and has been one of the most successful sales platform since the dawn of man. I actually don’t use email techniques myself, but plenty of my clients selling widgets using automated email, lists, e-newsletters or one-off sales emails. It works. Period.

So why am I reading a competitor’s spam? A competitor from India?

I’ve seen this guy’s emails before. Maybe even a year or so ago. His spammy business name rang a bell.

But by my reckoning, if he’s still going, his copywriting can’t be too terrible. Going through his list of services gets my mind buzzing. Tjere are some services he offers that I also offer.

I don’t list everything I do on my website because I didn’t think everyone would be interested.

And there’s the rub.

I’m Assuming Lots of Things

Unlike my spam friend, I’m making ginormous assumptions about the general population.

I’m assuming;

  • that they’re smart
    (and yet I’ve met many numpties)
  • that all potential clients are familiar with terms like “responsive web design”
    (and yet some clients still insist that their site fits exactly on their home monitor)
  • that they are fair when it comes to paying on time
    (that’s a lesson I’m always learning)
  • that they know what all acronyms stand for
    (they really don’t)

Back to my spammer . . .

Ok. This guy hasn’t quite blown me away with his list of services, but he has borne light on my assumptions.

Here’s his list of his services. My guess is you’ll find it quite interesting and learn a few things along the way.

  • 15 Day SEO Software trial
    (I don’t use a lot of software, but if clients were interested, I’d point them to the list at the bottom of this page.
  • Local and National SEO
    (I do all aspects of SEO but just call it SEO. Perhaps I should be more specific like this guy.)
  • PPC Advertising
    (Already doing this)
  • Facebook, Twitter and LinkedIn Marketing
    (I sort of bundle this. Perhaps I could talk more about the different social platforms)
  • Link-building Services
    (I avoid this as a rule, although having some success with Bright Local SEO)
  • Google Penalty Removal
    (Wow. This could be a big job. Read this handy guide on Moz about penalty removal)
  • Google Maps SEO
    (I could work on this more)
  • Video SEO
    (This is something I do naturally, but perhaps I could offer it as a service)
  • Content Writing and Marketing
    (Content marketing is one of my main income streams. Here are those services)

Phew.

So all in all – there was quite a bit to learn there. I tend to shy away form some of the more onerous SEO Services (such as Google Penalty removal) but after reading the article on Moz, it’s an area I need to pay more attention to myself.

If you didn’t get anything out of this article, here’s a bunch of links that you may find helpful.

Useful SEO Links

Expensive, but good SEO software

kissmetrics.com
moz.com

Cheaper, but great SEO software

Web CEO
SEO Site Checkup
Bright Local SEO
GT Metrix

Great blogs about SEO

searchenginejournal.com
searchenginewatch.com

Now make sure you get 8 hours of sleep tonight. And don’t send any money to people you haven’t physically met. Good night.

 

Author: Edwin James Lynch

Edwin wrote his first (Harrier Jumpjet) computer program in 1982. Today he builds websites utilising best practice, future-proof web development, online marketing and SEO. He lectured for 15yrs+ at Curtin University where (in 2007) he was voted 5th best out of 2,500+ university lecturers in Australia.

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