I was (just then) searching for SEO stories when I came across this bunch of cartoons about SEO on YouTube. Some are pretty close to what I experience but thankfully, my clients aren’t quite as silly as these – maybe it’s because I screen you all very carefully ;)

SEO is an interesting industry (*cough* thieves and *sneeze* cowboys *cough*). I don’t like to call myself an SEO guy. Having said that, most of my work is doing on-site (white-hat) SEO for other websites and web design agencies.

If you are genuinely interested in the latest developments in SEO, you could read the articles on these sites:

The horse makes more sense, but you have to read between the lines.

SEO Stories and SEO Myths

This list of 116 SEO myths for 2017 will set you straight.

Many people still hold such myths dear to their hearts. Once you have read those (or opened them in another tab for later) get yourself a packet of Twisties and come back here to enjoy these SEO stories and cartoons.

I would like to buy a custom site for $600

You get what you pay for.

A custom-built site not using an existing theme or theme framework will cost a lot more than just $600. I do basic sites like this one for around $1,500. Somaller sites can rank quite well due to the smaller code-base (higher site speed).

New website client

A lot of hyperbole has been used in this video, but some of it is way too familiar.

I want to be #1 on Google

Promising pole position in a Google search results page (SERP) is not realistic. If you want to rank #1 on the highly competitive search term “perth gardens” – you better get your wallet out. If larger competitors are spending thousands per month on SEO and you have a yearly budget of $1,500, then you’re fighting a losing battle (check out our proven approach to ongoing seo). The best that can be done is have your site’s basic SEO in place and think about building and adding quality content to your site.

I have one client who is continually number one on Google and isn’t even aware of the term SEO. He literally doesn’t need me tweaking his site because he is writing quality content for his website almost daily. He’s effectively Content Marketing without knowing it.

If you want the best chance of rising up the ranks, you need to add new, fresh and original content to your site regularly. Luckily we know how to do this. It’s why other agencies employ me (Edwin) behind the scenes.

SEO Software

You can use a lot of software to check your site’s SEO and other things and most of it is free. Weirdly the commercial software is hugely expensive. I’ve never heard of Sycara (and after short search believe it’s no longer available) but find these sites useful.

  • Moz Pro (looks like they’ve brought their prices down quite a bit)
  • SEM Rush (similarly priced)

I make most use of free services such as these:

These sites gives me more than enough work to do on client sites.

Check out the next (very funny IMHO) SEO stories.

Getting back-links is the most difficult part of SEO. Genuine back-links appear only as a result of;

  • providing users with timeless, useful, high-quality content
  • marketing regular content via social media
  • providing non-salesy or egocentric (me, me, me) content

Xtranormal are the people who enabled the creation of these seo stories. Unfortuantely Xtranormal increased their prices from $10-$30 per cartoon (some were free) to $2,000 per annum. Using their service is now out of the range of most small businesses. Wonder how they are doing now?

If an SEO company is using black-hat SEO techniques, or adding you to some kind of link-farm, then your ranking success will be short-lived.

Play nice when it comes to SEO.

 

Author: Edwin James Lynch

Edwin wrote his first (Harrier Jumpjet) computer program in 1982. Today he builds websites utilising best practice, future-proof web development, online marketing and SEO. He lectured for 15yrs+ at Curtin University where (in 2007) he was voted 5th best out of 2,500+ university lecturers in Australia.

Popular Posts: