PoolCraft

The first 2012 addition to the web site design showroom. Peter’s PoolCraft website, after much tweaking, is finally live. Pete’s business is servicing and maintaining commercial and private swimming pools. All the links are now working, issues with some images not displaying correctly are fixed and I’ve added a bit more text and a clean title structure for search engines.

People forget that search engines read text and that ultimately, adding new text and updating your website with news, stories and tips is probably the best and easiest way to rise up the rankings in search (I write about Search Engine Optimization and how text is so important when it comes to Google search engine friendliness in this article).

In time, Peter will probably book all his pool appointments on-line like some of my other clients. But, as I say to most people getting a new site, it’s best to get a simple website up first and then build on it. Unless you have an established domain name, you will have very little traffic. Depending on your industry, building traffic takes time. It also depends on how you interact with users on your site. It’s also a good idea to change the look and feel of your website every year if you can afford it.

I give my clients the most popular Content Management System there is on the web so that they can easily update web site pages, blogs, events and add news items and testimonials via a password protected back end.

Not many of my clients write regular blog or news posts – which is a shame. I can do that for a fee (my background is as a professional screenwriter) but your site really needs to be updated with industry-related material. If you have a secretary or administration officer with writing skills, allow an hour a week for your website and you won’t look back.

I actually have to stop writing as it attracts too much website work. No joke. So I’d welcome the opportunity to write industry specific content for one of my clients.

• Client:PoolCraft
• Work:web site design and development
• Website:www.poolcraft.net.au
• Testimonial:
  
  WOW WOW WOW!! Edwin you are a genius, this is beyond our wildest expectations. Legendary service. Thank you so much.
• Peter May, PoolCraft