Content Marketing & SEO

Content Marketing

content marketing
Our Content Marketing plans get you found

The ultimate answer to an SEO problem you probably didn’t know you had

Lights are on but nobody’s home?

There’s nothing worse than seeing a website last updated in 2012. Adding useful and timely content to a website increases your readership, relevance and industry authority. Authority is what we should always be aiming for on the web. Google rewards really great, longish articles by ranking them higher in organic search results.

Healthy Websites are Visited Websites

From as little as $160 per month we will;

  1. Fix underlying code preventing your site from being indexed correctly.
  2. Identify under-performing areas of your site.
  3. Record a radio quality interview with an expert.
  4. Write a 1500+ word article to match the interview.
  5. Rewrite the article for best-chance on-page SEO.
  6. Add relevant images / video / audio / other media files.
  7. Add a “Call to Action” button (or Lead Generating form) to the page.
  8. Share the article on your social media (Facebook, LinkedIn, Twitter, Instagram etc.)

Monthly Articles, Podcast Interviews & SEO

Keep your site relevant and up to date the whole year round.

Podcast, Article, Social Sharing & SEO Current Clients $
1 x $149 (per annum) $249
3 x $699
6 x $1,099
12 x $1,900
24 x $3,800

NB: Longer commitments discounted. Billed monthly.

Most website owners add poorly written content to their website – or too little – which does nothing to help SEO or engage readers. Search engines are nearly completely blind, but they devour the written word. Even one article will increase the likelihood of your site getting found and linked to by industry peers.

Content Marketing is the best way to add value and visibility in search to any website.

Movies & Video

2-5min Movie Current Clients $
1 x $349* $449
3 x $899
6 x $1,499

* Limit of 1 video per annum at $349 for current clients.
NB: Longer commitments to our services are negotiable. Billed monthly.

How Often Should I Add Content?

With 1 billion websites competing for attention (there were only half a billion in 2012 this is the best way to do it. If you have a new (unproven) domain name, it’s the only way to get traffic.

Updating your website weekly is best. Fortnightly is also good. The more regularly you write, the sooner Google will push you up in SERPs (Search Engine Result Pages). Monthly articles will also give you a traffic boost, but they have to be over 1,500 words to have any real effect.

You can do this yourself, or get us to do it for you.

$1,900 per annum ensures that your website is not only more visible in search, but is always up to date.

Content Marketing works over time

Literally, this is like hiring an on-staff journalist and SEO expert to look after your website while you concentrate on the daily running of your business.

Your home page shouldn’t be the most popular page on your website

Because Google treats individual website pages equally, your “home page” is rarely the most visited. Good writing around a specific industry topic will not only be more engaging, but it will attract people searching for that topic on Google. Your site overall will be more popular. Better quality pages increase the chance of your service or product being found.

An introduction to Content Marketing (by Google & Buzzfeed)

What kind of content should I add to my site?

Answer: Useful content written for your human readers (not search engines)

content marketing gotchas
Things to consider when writing content

Most website content is vain. We this, our company that. Web pages are often written are about products, services or company prowess. I’m sorry but nobody cares.

Very little attention is given to the person visiting your site. They are so thoroughly bored of reading salesy content and adverteeze that you might as well just stick a Buy This button on the page and hope for the best.

We recommend writing articles and creating content which is of value to your customers. Articles that add value to your industry and visitor experience. If you are offering car mechanic services, write an article about how to change a tyre, or how to tune a motor.

We wrote a whole bunch of articles for one solar company. The company went from a $300,000 turnover to $10m in just 18 months.

Here’s an example of article ideas that your readers are likely to share on Facebook or Twitter.

  • Weekly cooking tips and recipes
  • Industry trends and your take on a new technology
  • DIY advice on how to fulfill a service or fix a product
  • Comical stories about a new product that entertains the reader
  • Non-salesy video about your product or service in action
  • A top ten list about competitor products in our industry

The more specific your article is, the more chance you will get found. Not only that, but you are likely to attract very specific audience groups who will warm to any offers on your page. There’s no need to be heavy-handed, just mention your product in a subtle way and not too often. That’s the subtlety of content marketing. Don’t sell. Inform.

The person reading your article might be interested in your product, but what they really want is a solution to their problem. If you can address that issue (i.e. from your customer’s perspective) your website and product / service will sell itself.

Further reading

For those who like to listen

The bottom line is this . . .

You are competing with 1 billion websites . . . you need good content

If you are interested in our Content Marketing solutions, call 0417 0417 43 or fill in the form below and we’ll get back to you.

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Stay Relevant. Get Found.