Content Marketing & SEO

content marketing
Our Content Marketing plans get you found, add palpable value to your website and promote trust in your business. Blow the dust away and give people something to sink their teeth into.
There’s nothing worse than seeing a website last updated in 2014. Or one without a date on it. Or a site with no new content at all!

Content Marketing Plans

I think you’ll agree when I say:

“It’s hard to keep our website up to date.

We all know that adding useful and timely content to your website increases readership, relevance and authority. But who has the time?

Being an authority in your field is something we all aspire to. People judge your business by your website. Having a bad or outdated website can do more harm than good. The perception of your business online is your brand.

There’s a solution to outdated or out of touch websites. Google rewards in-depth (longish) articles by ranking them high in organic search. Consistently. But don’t listen to us.

Articles, Interviews & On-page SEO

# Podcast +
Article +
On-page SEO
Article +
SEO
Article
1 x $395 $199 $165
3 x $995 ($332/mo) $599 $499
6 x $1,895 ($316/mo) $1,499 $999
12 x $2,995* ($250/mo) $2,499 $1,980
24 x $5,880 ($245/mo) $5,100 $3,850

* Best Value. Billed monthly. Your website, up-to-date for a whole year.

I hate sites with obfuscated prices, so here’s the bottom-line . . . You can keep your site relevant, social-marketed and fully up-to-date the whole year round for less than $3,000. It’s not as expensive as Google Adwords (where my job is to get your phone ringing ASAP). Content Marketing works better over time, creates link-worthy articles for others in your field and has longer lasting effects.

This is the slow food revolution of internet marketing. Having said that, most of our clients’ traffic so far has roughly doubled in 3 months and clients have all reported increased sales.

Word count vs inbound links
Hubspot.com analysis of 2,500+ word articles. “Word-count Vs. In-bound Links”

Healthy Websites are Visited Websites

From as little as $160 per month we will;

  1. Fix underlying code preventing your site from being indexed correctly (click here for General SEO).
  2. Identify under-performing areas of your site.
  3. Record radio-quality interviews with expert guests for your site.
  4. Write a long article based on a transcription of the interview.
  5. Rewrite the article using software to check for best-chance on-page SEO.
  6. Add relevant images / video / audio and other media files.
  7. Add a “Call to Action” button (or Lead Generation form) to the page.
  8. Share the article on your social media (Facebook, LinkedIn, Twitter, Instagram etc.)

Most website owners add poorly written or just a few words of content to their website. This only exasperates Google who is looking to reward properly-written, in-depth content in your industry. A few words and a picture do nothing to help your search ranking or engage readers. Search engines are nearly completely blind, but they devour the written word. Even one long article with an interview could double the likelihood of your site getting found and linked-to by industry peers.

Content Marketing is the best and most honest way to add value, relevance and visibility to any website.

Movies & Videos

Movies can show a product or break down a process with explanation. It’s another way to make your website “sticky.” Add videos regularly to your site. Combined with a Content Marketing plan (see above) you will climb the ranks and never have to worry about poor website performance again.

4-5min Movie $
1 x $549
3 x $1,399
6 x $1,999

NB: Longer commitments to our services are negotiable. Billed monthly.

I can do that myself, right?

Yes, proving you have a content management system such as WordPress, sure – you can go into the back-end and write a 2,000 word, unique article. But most likely you won’t. I know this because I have built over 500 websites and only one of those sites enjoyed regular, in-house updates. Needless to say, the traffic on the regularly updated site (updated sometimes twice daily) surpassed all other sites on the server by a factor of ten.

No. I’ll do it. How Often Should I Add Content?

With 1 billion websites competing for attention (there was half a billion in 2012 www.internetlivestats.com) adding content is the best way to increased traffic and sales. If you have a new (unproven) domain name, it’s actually the only way to snaffle your competitor’s traffic.

Updating your website daily is best. Once a week is probably a more reasonable ask. Fortnightly is also good. Monthly articles will also give you a traffic boost, but they have to be lengthy to make a real difference.

The more regularly you write, the sooner Google will push you up in SERPs (Search Engine Result Pages).

You can do this yourself (honestly, it’s not going to happen) or you can get us to do it for you. $1,900 per annum ensures that your website is not only more visible in search, but is always up to date.

Content Marketing works over time

Having a Content Marketing plan is like hiring an on-staff journalist and SEO expert to look after your website while you concentrate on the daily running of your business.

Your Home Page

Unless it’s really really long and explores an issue in-depth, your home page is unlikely to be the most popular page on your website.

Google treats individual website pages equally, so to Google, your “home page” is just another page on the web. Good writing around a specific industry topic will not only be more engaging for readers, but it will attract people searching for that particular topic on Google. Your site (overall) will be more popular, but it will be because of lengthy articles. Better quality pages increase the chance of being found.

An introduction to Content Marketing (by Google & Buzzfeed)

What kind of content should I add to my site?

Answer: Useful content written for your human readers (not search engines)

content marketing gotchas
Things to consider when writing content

Most website content is vain. We this, our company that. Web pages are often written are about products, services or company prowess. I’m sorry but nobody cares.

Very little attention is given to the person visiting your site. They are so thoroughly bored of reading salesy content and adverteeze that you might as well just stick a Buy This button on the page and hope for the best.

We recommend writing articles and creating content which is of value to your customers. Articles that add value to your industry and visitor experience. If you are offering car mechanic services, write an article about how to change a tyre, or how to tune a motor.

We wrote a whole bunch of articles for one solar company. The company went from a $300,000 turnover to $10m in just 18 months.

Here’s an example of article ideas that your readers are likely to share on Facebook or Twitter.

  • Weekly cooking tips and recipes
  • Industry trends and your take on a new technology
  • DIY advice on how to fulfill a service or fix a product
  • Comical stories about a new product that entertains the reader
  • Non-salesy video about your product or service in action
  • A top ten list about competitor products in our industry

The more specific your article is, the more chance you will get found. Not only that, but you are likely to attract very specific audience groups who will warm to any offers on your page. There’s no need to be heavy-handed, just mention your product in a subtle way and not too often. That’s the subtlety of content marketing. Don’t sell. Inform.

The person reading your article might be interested in your product, but what they really want is a solution to their problem. If you can address that issue (i.e. from your customer’s perspective) your website and product / service will sell itself.

Further reading

For those who like to listen

The bottom line is this . . .

You are competing with 1 billion websites . . . you need good content

If you are interested in our Content Marketing solutions, call 0417 0417 43 or fill in the form below and we’ll get back to you.

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Stay Relevant. Get Found.