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Content Marketing & SEO

Content Marketing

content marketing
We write to get you found

The sensible approach to on-page SEO

There’s nothing worse than seeing a website last updated in 2012. Adding useful content to your website not only increases readership by engaging your users, it will help you rank better in Google’s Search Engine Result Pages (SERPs).

Most website owners add poorly written content to their website which does little to help SEO. After all, who knows a bunch of professional journalists and SEO experts, right? Well. We do. Getting professional writers to write articles which are then tweaked for SEO is the premiere way to add value, currency and relevance to your site.

Search engines are nearly completely blind, but they can read text. Even one article will increase the chance of you being found (by Google) and getting link-backs by industry peers. Content marketing is the best way to add value to any website.

How often should I write content?

Updating your website weekly is best. The more regularly you write, the quicker Google will push you up the SERPs, but monthly will also give you a major traffic boost. With 1 billion websites (See: www.internetlivestats.com – there were only half a billion sites in 2012) competing for attention, you need to be competitive and this is the way to do it.

Not updating your website regularly is the path to obscurity.

Our team of professional ex-newspaper journalists, copywriters and marketing people keep client websites up to date. You could say it’s our bread and butter. Experienced writers will make your content engaging and relevant.

How much does content marketing cost?

Prices start from AU$1,510 per year or $265 for a one-time shared article.

Once written, the article is approved and then we fine-tune it for SEO (read more about our SEO services here). The article is published on your site with pictures and videos designed to chunk the text – making it easier to read. We may add an audio file, embed podcast, bullet-points or incorporate another multimedia explanation of your product.

Authority sites are linked to within the article. Outgoing links to authorities in your industry (who receive more traffic than you do) are important SEO additions.

The article is published on your website and shared across relevant social media profiles (such as LinkedIn, Facebook, Twitter, Instagram – whichever you choose, but usually 2 is fine).

Price per professionally written article $165*
SEO, HTML tweaking and social sharing for each article $100

* Discounts for more. Articles are written by professional newspaper journalists and public relations experts. We pay writers $160 per 1,000-word article and add $100 for SEO & HTML work and social media sharing. 5% and 10% discounts apply if paying weekly, monthly or yearly . . .

The actual time it takes is between 4 and 6 man hours depending on complexity.

Content marketing plans over time

Literally, this is like hiring an on-staff writer and SEO expert to look after your website while you concentrate on the daily running of your business.

Content Marketing Pay Weekly Pay Monthly Pay Yearly
6 x shared articles per year * 29 127 1,510
1 x shared article every month ** 59 252 3,021
2 x articles shared every month (fortnightly) 115 493 5,915
4 x articles shared every month (weekly) 229 999 POA

*1 year minimum **6 months min

Your home page shouldn’t be the most popular page on your website

Because Google treats individual website pages equally, your “home page” is rarely the most visited. Good writing around a specific industry topic will not only be more engaging, but it will attract people searching that topic on Google. Your site overall will be more popular. Better quality pages increase the chance of your service or product being found in the first place.

An introduction to Content Marketing (by Google & Buzzfeed)

What kind of content should I add to my site?

Hint: Useful content written for your readers (not search engines)
content marketing gotchas
Things to consider when writing content

Most website content is written from a place of vanity. We this, our that. Web pages are about products, services or company prowess.

Very little attention is given to the person who has actually arrived at your site. They are so thoroughly bored of reading salesy content that you might as well just stick a buy button on the page and hope for the best.

We recommend writing articles which are useful to your potential client. Add value to their experience. If you are offering car mechanic services, write an article about how to change a tyre, or how to tune a motor.

We wrote a whole bunch of articles for one solar company. You can read them here. The company went from turning over $300,000 when we came onboard to $10m in just 18 months.

Here’s an example of article ideas that your readers are likely to share on Facebook or Twitter.

  • Weekly cooking tips and recipes
  • Industry trends and your take on the new technology
  • DIY advice on how to fulfil a service or fix a product
  • Comical stories about a new product or your industry that entertains the reader
  • A non-salesy video about your product or service
  • A top ten list about competitor products in our industry

The more specific your article subject, the better the chance you will get found. Not only that, but you are likely to attract very specific audience groups who will warm to any offers on your page. There’s no need to be heavy-handed, just mention your product in a subtle way and not too often. The person reading your article might be interested in your product, but what they really want is a solution to their problem.

If you can address this issue (i.e. from your customer’s perspective) your website and product / service will sell itself.

Our step-by-step approach to content marketing & SEO

  1. First we identify under-performing areas of your site and create a subject list
  2. A 1000-word article is written for you about the subject by a professional journalist
  3. The article is then tweaked for best-chance SEO (by an SEO expert)
  4. The article is hand-coded in HTML and relevant video / audio / multimedia files and images are added
  5. A Call to Action button or form is added – appearing several times down the page
  6. Your article is shared across social media (Facebook, LinkedIn, Twitter, Instagram etc.)
  7. Similar industry articles are shared alongside yours

The more specific your article subject, the better the chance you will get found.

Further reading

For those who like to listen

The bottom line is this . . .

You are competing with 1 billion websites . . .

MAKE IT COUNT

If you are interested in our Content Marketing solutions, call (08) 6141 3364 or fill in the form below and we’ll get back to you.

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Stay Relevant. Get Found.