A few clients are asking me for my $450 SEO makeover. I need to fix as many errors in the base code of client sites as you can. It works and clients usually get an instant spike in traffic.
A far better way to increase and sustain traffic over time is to blog. Either you can do it yourself or I can. It’s why I’m writing this piece.
Writing and adding 1500+ thought-inspiring words to your blog means that you don’t have to worry too much about keywords etc. You’ll be adding those naturally. Sharing each blog post weekly to all your social media outlets (I use the buffer app) alongside anything else you think your followers might be interested in and that’s your social media done.
On Facebook, you can pay for likes to get people to follow you. This is us on Facebook. Likes are relatively inexpensive and once a person likes you, they get to see your other posts further down the line. Obviously don’t post too often. And don’t always sell. That’s the key to content marketing. Do not sell. Provide information freely.
Your Website : A Content Hub
Focus on your own website. Consider your own website as the repository and hub for all your online efforts.
- How does it change?
- What information are you adding?
- What information are you adding that is unique to your brand?
- What information are you adding that isn’t advertising your band?
- How useful is your website?
Regular (useful to your user without being salesy) article writing is called “Content Marketing” and it’s something I’m doing for all my clients. I mostly do it monthly – not weekly – as it’s a lot of work and I don’t charge too much for it. Doing it weekly would ensure you Number 1 search position for most key industry search terms and phrases, but as you all know – writing is time-consuming and expensive (to do for others) – and just time consuming to do it for yourself.
I sent an email letter to my clients last month which seems to have woken the sleeping dragon and completely changed my business overnight. Here’s a copy of it . . .
mild but also shameless promotion of my new service for old customers
If you have time, read this.
If you’re truly happy with your website’s current performance, keep this note aside for later.
You will need it one day. No doubt your competitors are ramping up the quality of their sites by doing this very thing . . .
Remember me talking about doing blog posts on your site?
Bet you haven’t uploaded many of those have you? (despite me banging on about it week after week).
With 1 billion websites (there was half that in 2012) it’s almost mandatory if you want to get heard above the noise.
Content Marketing Works
Brand Loyalty = Trust
Content Marketing basically increases readership, helps Google index you and immediately generates interest and trust in your business online.
The way I do it is with audio interviews. Interviews with an expert on your chosen topic are conducted, recorded, uploaded and then articles are written – loosely around the interview. Each one is then shared across all your Social Media outlets. Readers and like-minded sharers, over time, will come to expect more articles. They slowly become loyal customers who see you as a leader in your field. You will be the first person they turn to when thinking about gifting a friend / buying a product / service in your industry.
People who don’t read can listen to the podcast or watch a video. Both increase reader attention from the usual 3-30 seconds per page – to 2-3 minutes, thereby exposing potential clients to your brand / services (and marketing sidebar) for much longer.
It’s relatively cheap . . . (see content marketing plans page) For a one year subscription I’ll also look at other pages on your site and tweak them for SEO. It works out to about $235/month (if you commit to 12 articles) – which is a great deal compared to $1,500/mo most SEO companies will happily charge for approximately the same thing (actually a lot less in most cases).
Wikipedia Definition of Content Marketing
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help the company to create sustainable brand loyalty and provide valuable information to consumers, as well as create willingness to purchase products from the company in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience.
Content Marketing examples:
The aim of content marketing is to drive visitors to your website by uploading interesting, timeless, informative and unique content. This content will eventually rank higher than your homepage as it is usually an in-depth article on one particular subject (e.g “writing characters” or “fixing a blocked sink”).
What better way to get followers than by literally interviewing experts in your field – on your behalf – and have me write up a 1,500-2,500 word article based on the interview (including research & on-page SEO).
Here are some examples (including a couple from my this website):
- Home Renovation Interview : Interview with a specialist building renovator
- Interview with New Home Owners : Discussion (on this site)
- Boat Engine Cooling Systems : Interview with a marine mechanic
- Interview with Architect : Interview with an Architect
- Is your CMS adversely affecting SEO? : Me again (this site)
I just signed up a bunch of clients on the one year plan. I decided to do this myself as good writers are notoriously unreliable when it comes to hitting deadlines. There’s only one of me, so if you’re interested in having great SEO and results for only $250 per month, contact me using the form top right. Or check out the content marketing plans page.
What Content Marketing does:
- Adds real value to your website (literally adds double what you spend to the asset value of your website on your balance sheet)
- Increases traffic (in some cases traffic doubles in just two months – but you will see a significant benefit after 4-6 months and maybe, no promises, a number one position in search)
- Because content is shared across all social media platforms on your behalf, it lifts your “Social” profile on the web (there’s a bit more to “Social” than just this)
- Keeps visitors on your site longer (they stay to listen to the sound or video file – i.e. they have the choice “not to read” but just listen to the interview if they want)
- But mostly – it separates you from competitors by presenting you as the stronger and more progressive leader in your chosen area of interest.
A simple way to put it is that you’ve hired an independent writer / journo to interview guests and speak to experts on your behalf and keep your website up to date.
Social Media Strategy
Your social media strategy over time then would be
- Write a 1000 word+ blog article every two weeks.
- Share the article.
- Boost the most popular articles (Facebook will tell you which are popular).
- Share other articles to Facebook, LinkedIN etc.
- Rinse and repeat.
end shameless promotion
Just thought you might find this interesting. As you were.
Author: Edwin James Lynch
Edwin wrote his first (Harrier Jumpjet) computer program in 1982. Today he builds websites utilising best practice, future-proof web development, online marketing and SEO. He lectured for 15yrs+ at Curtin University where (in 2007) he was voted 5th best out of 2,500+ university lecturers in Australia.