SEO for Humans
SEO is an acronym for Search Engine Optimisation . On-site SEO refers to a process of tidying up text and HTML tags to make the page aim clearer for search engines. Off-site SEO is teh practice of improving offsite pages (such as Twitter, Google Places, in-bound links etc.) and generate in-bound links. The overall aim [...]
Yellow Pages or Google Ads?
Web Traffic When Google updated their search algorithm one year ago (Panda update, May 2012) 95% of my 100+ customers lost about 30% of their Google search traffic. None were particularly devastated or upset (I’m pretty sure most don’t even check their weekly stats) but I did get a couple of curious emails. A lucky [...]
Before you rush out for that additional domain name…
In Australia, if you want a .com.au domain name, you have to provide your business registration info and evidence that you have traded or intend to trade. This stops unscrupulous people buying your business name as a domain name and then selling to you for a princely sum later on. On the downside, what it [...]