My knee-jerk reaction is to say “No”, but there’s probably a bit of designer ego in that. Web designers are effectively modern vanity publishers and people like seeing their name (or logo) in all its glory. One can’t be too rude when it comes to client vanity.
Can you make my website logo bigger?
Nearly all clients, upon seeing a mock-up of their potential new website, ask this question.
The reasons why I don’t encourage a really big logo are pretty simple.
1. People aren’t here to see your logo
W-what? Really? . . . No.
If you want them to visit your website more than once, they are here to see new content (we can help you with that).
2. A bigger logo will actually detract from your site content
When you ask your developer to make your website logo bigger, ask yourself – Is this the best possible way forward for my website?
Great content (like this I hope) is the sole reason why visitors come to your website. If you aren’t refreshing content every week (or month at worst) with new and industry related articles or information, you’re not really doing it right. By it, I mean your website. The only reason why anyone returns to your website for a second time is to see what’s new.
3. Your logo doesn’t really play a big part of your site’s navigational hierarchy
By making your website logo bigger, headings, sub-headings, some associated graphics and page text will also have to be adjusted. Otherwise it will look out of balance. Minor site changes affect other items on the page. As a web designer, I’m trying to cram as many things as possible into the top part of the screen – the bit before users scroll down (roughly the size of your site when viewed on a small monitor such as a tablet).
4. Check out this fun ad for “Make My Logo Bigger Cream”
Not really a reason in itself, but this comical ad is a favourite with web designers.
5. Nobody actually cares about your website logo
Sad, but true. Nobody cares about small men who drive big cars, either. The bigger your logo, the more insecure your company looks – especially if the logo is detracting from (or even dictating) website usability.
It’s always refreshing when clients tell you that their logo is too big.
Potential clients don’t care about your logo. If it affects the position of more important site content, pushing your latest items below the fold (the bottom of the monitor) they may miss important parts of your site. Making a logo smaller will give your marketing department more page real estate.
When one considers that the average time spent on any web page is about fifteeen seconds (link to Times article) can you really afford to have that third news item or product special drop off the bottom of a laptop or tablet screen?
It’s not the logo size that matters. It’s how it affects your pixels. ;)
Logo Design Service
Naturally, we do logos as well as websites. If you would like us to design your logo, get in touch.
Read this design case study to see prices for various print work.
Author: Edwin James Lynch
Edwin wrote his first (Harrier Jump-jet) computer program in 1982. Today he builds websites and guides companies through best practice, future-proof web development. He lectured 15yrs+ at Curtin University where (in 2007) he was voted 5th best tutor out of 2,500+ Open University Australia tutor / lecturers.