"Solutions" for your business

Posted by Edwin Lynch on May 4, 2008 in Business Practices, Communication

Have you ever noticed the word solutions in business by-lines? There are communication solutions, financial solutions and a gazillion website solutions for your business. It’s not quite right, IMHO.

Imagine if I walked up to you in the street and said, “Hi, my name is Edwin and I do believe you are all wrong with that T-shirt. I sell T-shirts which will improve your look!” You’d have every reason to send me on my merry way. Why? Because I was being rude. You can’t walk up to someone, insult them and then expect them to buy stuff off you. And that’s the implication behind the word, “solutions”. You need fixing.

I have a problem with the way language is used on the net.

Solutions reminds me of that new word in world politics – concerned. “We are very concerned about the way your country is conducting business”. Translation: “You should be doing things our way. We can solve your problem. If you do things our way, we won’t be concerned and your problems will be solved.”

In both cases – there is an implicit should.

Here, at Geoffrey, we don’t try to solve your problem. What we will do is create a great website, for a reasonable price.

Check out my latest work and see if it’s the sort of thing you’re looking for.