Content and Search Engines

Posted by Edwin Lynch on March 21, 2008 in Search Engine Optimisation

In order for your site to be found, you really need to write with search engines in mind. Search engines are blind. They can’t see pictures, animation or hear sound, they only read text. So you’d better get it right because all text on the web is indexed by Google and friends.

A blogger friend of mine (who shall remain nameless) listed several categories in his BLOG. One category was named “Day 1″. It appeared in the left margin as a link. “Category : Day 1″ it said. But what does “Day 1″ mean? Initially I thought it meant Day 1 of his BLOG. It was only after clicking the category link and reading his (rather amusing) posts about the Australian International Documentary Conference (AIDC) that I understood. He’d been commissioned to write a series of daily posts on the AIDC conference hosted here in Perth.

A lot of what we know stays inside our head. On the web, that could mean a missed opportunity, inbound link, or an important lead because we simply haven’t labeled our stuff right. When you write on the web, try to label your stuff clearly. Think of terms, keywords or sentences that people might search for when looking for your product, service or BLOG and use those. Remember that the web is violently competitive. Another-interesting-place.com is only one mouse click away.